Working ON the business is what propels you to the next level. The problem is you probably spend most of your time working IN your business. Successful business owners know that both are important. But working ON the business is where next level business growth happens.
I love working with Realtors, Brokers, and other small business owners. Whether you are growing a real estate business, insurance business, Financial Advisory business, medical practice, or some other business, listen up.
If you spend all your time working IN the business, all you’ve created is a job for yourself. A pretty miserable job. In the long run you’ll grow weary. Your business won’t be scalable. Your business won’t grow.
Every successful small business owner can benefit from working ON the business. Spend at least one to two hours each work working ON the business.
Working ON The Business Tips
- Pick a day and a time
- Make it an appointment with yourself
- Be consistent
- Develop the discipline required
Six Steps For Working ON The Business
Use the following six steps as the agenda for your Working ON the business meeting.
Start out this meeting with yourself or your team to get current. What’s currently happening in your business? Which clients/customers need attention? How is the level of service you are providing? How can you take it up a notch? How are your financials? What’s your current revenue and what do you project?
What’s in your pipeline? Who are you best prospects? How are you generating leads? What’s working or not working? Are you following your business plan? What about your marketing plan? Is your calendar up to date?
What key projects or initiatives are driving your business forward? Keep track with a Do, Doing, Done board. Put a white board up on the wall and make three columns labeled Do, Doing, and Done.
Use yellow sticky notes to write down your key projects:
- Do – These are the projects you want to complete to drive business forward.
- Doing – These are the projects on which you are currently working
- Done – These are the projects you’ve completed this year
This visual will help keep you on task. Plus, it’s fun to move the stickies from one column to the next. It helps measure success.
This is the time to review your calendar. You want to look back and look ahead.
Look back to see what you did since your last meeting. What did you do well? What do you need to improve?
Look ahead to see what’s upcoming. What’s on your schedule? What’s not there yet, that needs to be added?
If you don’t prioritize your schedule, someone else will. [tweetthis]If you don’t prioritize your schedule, someone else will. [/tweetthis]
Take time to focus on your internal team and employees if you have them. How can you help them succeed? How can you serve them?
Then think about your extended team. What vendors help support your business? How can your serve them?
Too often we are only thinking of what others can do for us. True leaders think about how they can serve others.
Then think about your family. Are you just making a living? Or, are you making the life you really want?
Now, it’s time to ask, What promises do I need to make to myself? Think about what it might really take to move your business forward? What would take you to the next level?
Make a promise to yourself to do what it takes to grow your business. Be specific. Write it down.
If you follow this process, you will enjoy business success. By taking the time to work ON the business you will generate momentum. Week by week you’ll grow closer to achieving your goals.
Too many of us spend too much time working In rather than On the Business, and when we do that, we will soon be out of Business! Gordon Tredgold